Hyderabad: At a time when the famed Tirupati laddu finds itself in the eye of a storm over allegations of adulteration, artisans residing at the foothills of Tirumala, who have been chiselling Lord Ba...
In Hyderabad, artisans living near Tirumala are preparing to apply for a geographical indication tag for their intricate Madhavamala wood carvings. These carvings feature lifelike idols of deities, dolls, toys, doors, windows, pooja mandapams, pillars, and furniture. The Sri Balaji Wood Carvings Mutually Aided Cooperative Society Limited, representing 510 artisans from 309 families, will submit the application with the support of NABARD. This will be the 20th GI application from Andhra Pradesh, facilitated by GI practitioner Subhajit Saha and NABARD.